I think that this poster is really chilling, it's showing us that this completely unsuspecting, endangered leopard is being marked out for a jacket made out of it's fur and skin. It makes me think about what kind of world we live in when I come across animal cruelty posters like this because this is what's happening all around the globe, rare, endangered species like this leopard are being murdered in cold blood in order to make rugs, coats, bags, purses, wallets, jackets and many other things that are not needed. You wouldn't like to be killed, skinned and turned into home decorations, so why do it to animals? The depth of field on this photograph is perfect, it gives us some sense of disgust and anger towards the people who think like that, and sometimes anger and disgust are the only way to get your point across. The lighting in this photograph has been used to achieve the full effect of the situation in hand, you can see the design idea for the jacket clearly and you can make out the leopard from a far. The depth of field has been set low to achieve the focus point of the leopards body, but blurring out the head slightly.
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This campaign poster shows a woman spraying herself with perfume, but instead of there being a perfume bottle in her hand, there is a dog. I think this resonates on so many levels, it's showing us that, where the perfume may smell nice, you are actually buying into animal testing without even knowing that you are doing it. I think that animal testing is a serious problem in the 21st Century because so many cosmetics companies are now testing their products on animals before selling them to the public. These companies don't tell you this, but every time that you buy something from their stores, you are paying to support animal testing even though you could be totally against such cruel and harsh acts. This poster is showing us that there is always something hidden in marketing, and we need to stop such horrible things like this. The dark background has been used to a great deal to make the perfume spray more see-able and the lighting has been used greatly to achieve the whole aspect of the picture.
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